"How To Get A Top Quality Client Newsletter At Bargain Rates For Your Sign Business"

Learn How Your Company Can Have a Professionally Researched, Designed, Written, and Produced Newsletter To Offer Your Clients and Prospects ForMuch Less than You Think

From: Tom Adams
Re: Client Newsletter Program

Dear Sign Maker,

Did you know the vast majority of companies creating and distributing newsletters each month settle for a mere fraction impact they could be making – anywhere from 50%-75% LESS than they deserve?

And all because their newsletters fail to target the right audience with the right material? How is this possible? Because many business-savvy, educated, successful executives and owners just don’t have the time or resources to conduct the proper research on their own.

Instead they’re forced to rely on guesswork and prayer to ensure their newsletters are having the meaningful impact they should be having with clients and prospects.

How Much Money Are You Throwing Away On The Wrong Newsletter?

Are you ecstatic about your newsletter marketing results and see no room for improvement?

Does your newsletter marketing reach your target market every single time?

Is your newsletter marketing landing you more repeat sales than you ever dreamed possible?

If not, then this list of the 7 most common newsletter mistakes may be the most important resource you’ll ever use.

Mistake #1: Using “me, me, me” not “you, you, you.”
Prospects just don’t care about what you’re selling or what a swell person you are. They want to know how your product or service is going to:

A) Remove their pain
OR
B) Bring them pleasure

If it doesn’t do one of those, they aren’t interested. Think about it. Would you be???

Mistake #2: Using a newsletter to talk EXCLUSIVELY about your company’s products or services.
When you do this, your newsletter looks like a sales pitch. And what do most prospects do with a sales pitch? You guessed right. They toss it. So instead of producing an expensive birdcage liner every month, consider including content your clients look forward to receiving each month.

Trust us. They’ll remember you better for it.

Mistake #3: Writing content that only your colleagues would be interested in reading.
Your clients and prospects are not you. They don’t care about the “sign business” so don’t bore your readers with these details!

They don’t want an ongoing education on sign making; they want concise, easy-to-read, easy-to-implement tips on improving their daily lives. And let’s face it; that may not include something directly relevant to your field.

Mistake #4: Failing to establish a good reason for them to keep reading every month.
The best newsletters stick to themes and repeat content. That means regular trivia questions, cartoons, articles and other topics that a prospect would make a point to look for each month in your newsletter.

Mistake #5: Failing to send your newsletter on regular, dependable schedule.
People are creatures of habit and therefore respond best to that which can be slotted into their routines. Send them a newsletter too infrequently and they forget about you. Send it too sporadically and you look disorganized. Include inconsistent material and you look unprofessional.

Save yourself the heartache of having to undo these false impressions about your company by doing it right…not just the first time, but every time.

Mistake #6: Not making your newsletter approachable.
The most effective newsletters use a careful blend of graphics, white space and other elements to create an aesthetically appealing visual. Including too many graphics is confusing and prevents the eye from resting in any one place. Too few graphics and too little white space are intimidating and strain the eye.

The secret is in knowing where the balance lies and how to employ it for maximum impact.

Mistake #7: Cheap printing and poor layout makes it hard to read.
We have found that printing doesn’t have to be expensive to look really great, but you have to know which printer to use and which questions to ask.  Poor quality means fewer readers. Fewer readers means less opportunities to get your name in front of prospects!

Thousands of Businesses Are Losing Millions of Dollars Every Day. Are You One of Them?

We know they’re losing money, because every day we hear from businesses of all sizes -- from "mom and pop" operations to large corporations -- who are making the very mistakes in their targeted newsletters that we learned to avoid YEARS ago.

And we know this will sound cocky... but we'd bet our last dollar that YOU could be making these same mistakes too... without even knowing it!

Do any of the following sound familiar...?

1. Your content is flat and dull… But you just don’t know how to jazz it up in a way that will interest your readership and put money back into your pocket, instead of snatching it out.
   
   
2. You’re frustrated with the lack of measurable results your newsletter produces…You send out what you think is a pretty good newsletter -- but you never see more than a handful of sales or leads from it... What’s worse, some of your prospects and clients don't even READ your newsletter before lining the birdcage with it!
   
   
3. You strain and struggle every month to come up with compelling, meaningful content for your newsletter…So much so that either your “real” job duties suffer for it or you wind up developing a very close friendship with the pizza delivery guy…
   
   
4. You can’t seem to make your newsletter production deadlines each month or get new members subscribed efficiently… And you're getting frustrated because people who ASKED to be subscribed are sending you angry messages threatening to shred your reputation with bad word-of-mouth!
   
   
5. Your newsletter style and format is inconsistent at best… to the point that your clients receive 6 newsletters from you in 6 months and don’t realize they ALL came from you.
   
   
6. You need a more professional look for your newsletter but can’t afford the hundreds or thousands of dollars many companies spend giving their templates face-lifts… After all, aren’t there better ways to spend your marketing dollars than reinventing the wheel with a top-shelf newsletter layout you aren’t sure is going to work anyway?
   
   
7. Your content is so generic, or so specific, that it misses the mark with 75% of your readership…Sure, you know you're missing out on massive income and profits, but where should you even begin revising your content and with what free time?

Even the So-Called "Experts" Are Confused!

Honestly, we’re just skimming the surface of problems you could be experiencing.

... we haven't even BEGUN to mention the "silent" income killers that even the most experienced marketers have no idea they're plagued by.

For example, have you bought into the myth that you should only include material directly relevant to your field?

Industry experts are split down the middle on this issue of whether or not to include unrelated information about your field in a monthly newsletter and we know their heated debates have confused a LOT of our customers and subscribers...

Yet we happen to know for a fact that BOTH sides are wrong. Through our own testing, we’ve discovered both formats are effective... when paired with the right audience.

... And that's just ONE example; we could easily give you a dozen more just like it!

The fact is, being successful with newsletter marketing isn't as easy as it was five or ten years ago, when the novelty of it was enough to get your newsletter read.

Back then…

... It didn’t matter what time of the month you sent your newsletter out.
... It didn’t matter how you packaged it and for which demographics.
…It didn’t matter whether or not the content was rich, useful and compelling.
... It didn’t matter what your graphics-to-copy ratio was.
…It didn’t matter what kind of paper, printing process or collator you used.
…It didn’t matter where and how you purchased postage to save money.
…And it certainly didn’t matter whether or not you included discount offers, coupons or sold advertising space in your newsletter.

Yet today, these are the exact issues that EVERY newsletter marketer faces. And we strongly believe that this is where the myths about newsletters, including only using relevant material to your field, are coming from.

That's Why We’re Ready to Share Our Newsletter Secrets With You

The facts are...

1. If you're NOT properly educated about how to create a money-generating newsletter…
2. If you don't know how to avoid writing meaningless drivel your clients couldn’t care less about…
3. If you don't know how to use a newsletter to retain 60, 70 even 80% more clients…

... organizing, writing, producing and distributing a monthly newsletter is a complete and total nightmare.

On the other hand...

You can use our "already done" newsletters personalized to fit your business to:

• Build your credibility...
• Develop close, personal relationships with your customers an prospects ...
• Generate referrals and sales leads...
• Automate your customer service...
• Dramatically increase your sales and income...

... plus much more!

Learn the Secrets Our Competitors Are SCARED to DEATH You’ll Discover

We’re going to let you in on a little secret that most "experts" will never tell you...

Writing engaging, page-turning newsletters that will retain and secure you more clients faster than ever before takes more than a 2-page dissertation on how great your company is.

We know this probably makes logical sense to you... In fact, you're probably not surprised by this at all.
But did you know that 95% of all newsletter writing "experts" recommend exactly that and other equally bad advice? Why? Because it makes their job easier!

For example, have you bought into this myth...?

Experts will frequently tell you that when you write newsletter copy, sentences and paragraphs must be short and snappy. They'll tell you that since people are so busy, with so many demands on their time, this helps keep the copy "reader-friendly" and will increase your response.

Sounds good, right? Wrong! They're all DEAD WRONG!

Through our own testing we've discovered there's a time and place you should ALWAYS use long sentences, paragraphs and copy.

You can't use them all of the time, because Yes! Readability is important...

But when you know our secret for how to use long copy in your newsletters -- and when you understand the LOGIC behind it -- you can see increases in your response rate anywhere from 45%-65%!

This is especially true when you’re talking about a population with more time on their hands and more interested in reading meaningful content than any other age group.

So What Do We Propose As An Effective Alternative?

A simple solution to all of these problems. And for a bargain price to boot! When you sign up for your customized newsletter for about the same amount as most people spend on their cell phone bills each month, you’ll receive:

• A full color professional-looking 4-page newsletter in easy-to-use Microsoft Word format e-mailed directly to you each month for easy downloading and printing.
• A reader-friendly format so your prospects and clients can quickly find their favorite articles each month.
• 2 designated areas to include your custom monthly specials and company-related photos.
• Ability to insert your logo, contact information and any other information you choose.
• Up to six original articles with graphics and royalty-free photos.
• Pre-laid out as a self-mailer – easy to apply bulk rate postage.
• Easy to convert to PDF for electronic distribution on the web or via email!

PLUS these SIX incredible FREE BONUSES worth $332!

• E-mail Bonus #1 – Special Report—“9 Tips for Success on the Net”
• E-mail Bonus #2 – Special Report---“Take Control of Your Sales Calls”
• E-mail Bonus #3 – Special Report—“10 Time Management Skills You Need to Succeed”
• E-mail Bonus #4 – Special Report—“How to Set and Achieve Your Goals”
• Bonus #5 – FREE Subscription to Organizational Expert Becky Powell’s monthly tips e-newsletter
• Bonus #6 – FREE Subscription to Marketing Guru Tom Adams’ marketing e-tips

How much does this incredible deal cost you? Not as much as you’d think. Like we said, we charge less for a proven vehicle to keep your name in front of your prospects and clients than most people spend on cable TV each month.

What does that translate to? Just $157 per issue.

Why Are We Giving Away Subscriptions for Ridiculously Little in Return?

When we first created this newsletter, we honestly had no idea that we’d agree to give away our most profitable product for so little. That's because it took actually writing the business plan for us to understand just how many people need a service just like this one....

During our research phase, we uncovered company after company with weak, poorly produced, ineffectual, money-squandering, time-thieving newsletters that did NOTHING for them.

OR NONE AT ALL...

Now here’s the embarrassing truth…

When we realized we COULD easily charge 3 to 4 times what we’ve decided on, we did some serious thinking about how accessible we wanted to make this for signmakers . It was mighty tempting to sink our teeth into the dozens of test subjects who indicated they were willing to pay as much as 4 times our asking price!

So why didn’t we?

Many a sleepless night convinced us we just couldn’t, in good conscious, do that.

Why?

Because from the beginning, before we had any idea how much industry leaders were willing to pay for exclusive rights to our service, we had committed to making our product affordable for the average businessman and woman, not just Fortune 1000 companies.

Why?

Because we were there once too. Because we know what it’s like to need an affordable solution to a huge problem.

And here’s another dose of reality…we knew our bottom-line wouldn’t suffer for it.

Instead of charging fewer clients more, we’ve made our newsletters accessible by charging more clients LESS! That means we work harder, so you don’t have to.

The truth is, we uncovered great news for us and bad news for our competition during our research phase early this year. We discovered that NO ONE else on the market is offering so much for so little.

Our competitors:

• Charge businesses between $100 and $200 for a template to create their own newsletter, which means you do ALL the work and put in ALL the time,
• Charge businesses approximately $300-$500 per month for a semi-customized black and white newsletter that looks like it was just thrown-together.
• Charge $2,000 per month for a completely customized, full color, professional newsletter.

Yes, the price jump really was that big from a semi-customized, mediocre monthly newsletter to something that was professional, sleek, and worthy of putting your company name on it. In fact, if you were to hire us to create the newsletter we’re offering you for 75% less than industry standards recommend, (most marketers will tell you a top-notch corporation needs to be spending about $2,000 per newsletter per month to have any measurable effect on the target market)…we’d be charging you $1,823 per newsletter per month.

But we’re not!

Important Note: If you’re one of the first 31 people to sign up, we’ll waive our $275 set-up fee.

100% No Hassle, No Debate, Satisfaction Guarantee

Get your newsletter today and start reaping the rewards completely and totally at our risk!
Look through the bonuses, try them out, peruse the newsletter, and e-mail us your questions.

If you’re not completely satisfied with the subscription, you have our 100% no hassle, no debate, satisfaction guarantee. That means we’ll cancel the rest of your subscription at no charge to you. You only pay for the months you used!

Let us say that again—no questions, no hassles, no debate, satisfaction guarantee.

And in the unlikely event that you aren’t satisfied, you still get to keep your bonuses for absolutely FREE.

You truly have nothing to lose and everything to gain by ordering your Newsletter right now.

Still Not Convinced? Here’s 8 More Reasons Why Should Sign Up Today!

1. Business who needs signs don’t know about your business
2. Newsletters help build relationships with your customers and potential customers
3. If you don’t reach out to these prospects now, someone else will steal them away!
4. For just a few minutes a month you can reach a huge, UNTAPPED market
5. You are missing out on thousands of dollars each month
6. By this time next month you can be receiving incredible responses to your newsletter.
7. You don’t need to spend the time putting together your own newsletter
8. You ALREADY KNOW customers who will thank you for sending them such a useful newsletter!

To your business success,

Tom Adams

Publisher
Flourish Press Inc.

P.S. If you don’t sign up for your newsletter today, when WILL you break the vicious sales cycle and start tapping into the nation’s wealthiest population?

If you continue on the same path, will the kind of successes we've shown you on this page be within your reach? Or will you continue, stuck in a rut, in the same dog-eat-dog sales world?

We can't promise you riches from using our system or that you’ll be the next Bill Gates. I don't know you... your background... your commitment... or your motivation. I just know that newsletters can significantly improve your ongoing relationships with clients and prospects.

That's why, if you have enough desire and motivation to succeed -- and you're willing to prove it by investing $2,000 ($157) in your success – we’re willing to take all the risk with our 100% satisfaction guarantee.
We've already proven this market is ripe for the plucking. And that it’s within your reach to see a phenomenal ROI if you have the desire and motivation to do so.

So whether or not you take advantage of this incredible opportunity now is now completely up to you.